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10 Ways To Outsmart Google's PageRank System
Here's a list of things you can do to lessen the impact of a sudden drop of the almighty Google PageRank:
1. Diversify your traffic, make sure you cultivate other sources of traffic other than the search engines. Form
partnerships and strategic links
with other webmasters. Interact in forums and online communities.
2. Provide quality information and free products or services that get "good word of mouth" recommendations from your
visitors. Content will always be king -- make sure it reigns supreme on your site.
3. Pick the right domain name. If you can, choose a short catchy keyword for your domain, one people will remember and
would naturally type into a search engine or browser to find what they're looking for on the web.
For example: www.godaddy.com.
4. If you're having success with your site (and/or especially if you're not), venture into off-line advertising and
promotion. Use traditional promotional products, t-shirts, caps, bumper stickers, etc. to promote your URL. You can
also try PPC (Pay Per Click) advertising to provide you with targeted traffic and sidestep the search engines. Well sort of!
5. Try viral products like ebooks, reports and free software programs to get your links out into the marketplace.
You can also try product or site testimonials which are another great source of targeted traffic.
6. Be extremely careful of any out-going links from your site. Don't link to bad neighborhoods (link farms, banned sites,
etc.) Google will penalize you for bad links so always check the PageRank of the sites you're
linking to from your site. If you don't have the Google Bar, you can check any site's PageRank here:
www.thehostinghole.com/pagerank.
7. Onsite SEO factors does have an influence on rankings -- make sure your site is dressed to kill. Pay attention to
keyword density, title descriptions, meta tags, alt tags and interior linking structure. If you can, optimize your
site for all three major search engines: MSN, Yahoo and Google. But don't stop there, also submit your site to the
countless other smaller search engines on the web. It's the old adage, don't put all your eggs into the ever-changing
Google basket or you're probably turn your site and yourself into one desperate basket case.
8. Along those same lines, have a large spread of keyword phrases that you're targeting with the content on your
site. Don't go after extremely competitive keywords which have countless major players with deep pockets buying
links, left right and center. Instead, pick a whole range of keyword phrases that have less or little competition.
All these keyword phrases will add up to a flood of traffic for your site. Phrases that for the most part won't be
affected by a sudden drop in PageRank.
9. There is one more strategy you must explore if you want to lessen the power and importance of your own
site's PR. One strategy that will bring in tons of Google traffic even if your PR is ZERO. You must utilize the
PageRank of other sites on the web. Use off-page optimization for your major keywords. Build countless anchor text
links through keyword rich articles, content related blogs and products that benefit from the high PR of other
sites on the web.
10. Keyword rich articles are some of the best examples of this method, placing them on high PR sites will filter
Google traffic through these articles onto your site. It will also warm up these visitors before they reach your
site and they will be more receptive to any of your site's offering; never underestimate the power of the Pre-sell.
Build enough of these links and a sudden drop in your own Google PR ranking won't drastically affect your bottom
line or the amount of quality traffic you are receiving.
What's even more satisfying, if you build these links, partnerships, and off-site optimization -- your Google PageRank
will probably go up. If it doesn't, who cares, for you will have Google-Proofed your site against any sudden drop
in your site's PR rankings and broadened the reach of your site by using the high PR of other sites on the Web.
In the process, you will have protected your site and yourself from the big bad Google PR wolf.
You don't have to conquer Google, you just have to outsmart it!
By Titus Hoskins
Copyright © Titus Hoskins of Free Marketing Tools
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